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Press Relations (PR)Press Relations (PR) is an essential piece of your marketing promotions. Editorial coverage has far more credibility than advertising.If you are like most business-to-business marketers, you put a substantial investment of both money and time into your advertising. You worry about every phrase, every word, and even every punctuation mark. You agonize over the insertion schedule. And you may be putting your primary focus in the wrong area. That's because getting editorial coverage is usually far more cost effective than advertising.Effective PR can be done inexpensively and without a tremendous investment of time. It just needs to be done right. At Cayton Communications we have six rules which have consistently produced fine results with minimum investment. Follow our six rules for effective PR. We'll help you every step of the way.
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